Krystina Gustafson, VP Content

Krystina Gustafson

VP Content, Groceryshop

Krystina is Vice President of Content at Shoptalk and Groceryshop, where she helps shape the retail and ecommerce industry narrative including agenda development and speaker selection. Krystina joined Shoptalk in 2017, after spending four years as a retail reporter and content editor at CNBC.com. In those roles, she covered major U.S. retailers including Wal-Mart, Target and Macy's, and oversaw CNBC.com's autos and wealth coverage. Prior to CNBC, Krystina was a web editor at Women's Wear Daily, the trade publication for the fashion industry.