Joe Laszlo, VP Content

Joe Laszlo

VP Content, Groceryshop

Joe is Vice President of Content at Shoptalk and Groceryshop. He helps develop the agenda and select speakers for both events, with a particular focus on research and marketing topics as well as Startup Pitch. 

Joe has nearly two decades of experience advising and guiding companies and industries challenged by massive technological change. Prior to joining the Shoptalk team, Joe played several roles at the Interactive Advertising Bureau (IAB), and managed major initiatives developing groundbreaking digital advertising research and establishing industry standards for mobile marketing creative and measurement. Earlier in his career, he worked as an industry analyst and research director at Jupiter Research.

Joe holds a Bachelor’s Degree from Columbia College, and a Master of Arts in Law and Diplomacy from The Fletcher School at Tufts University. When he is not helping industries reinvent themselves, he enjoys sailing and bread making.