Lori Raya, Chief Merchandising & Marketing Officer

Lori Raya

Chief Merchandising & Marketing Officer, SpartanNash

Lori Raya was named Chief Merchandising and Marketing Officer in February 2019, responsible for the development and execution of the company’s merchandising and marketing strategy, including product assortment, brand positioning, sales planning, pricing, promotion, sourcing and distribution for SpartanNash’s independent customers and corporate-owned stores. 

Lori joined SpartanNash following a 31-year career with Safeway/Albertsons, serving as Division President of Albertsons from 2015-2018. In the role, she led the post-merger transition with Safeway and integration of multiple banner teams within her division for the second-largest grocery store chain in the United States.

Lori’s success as a strategic thinker, collaborative influencer, change manager, community contributor and visionary leader has enabled her to lead marketing and merchandising teams to deliver innovative, customer-focused changes while driving sales and supporting associate development. 

She began her career as a store associate, moving up the ranks to store manager, district manager, Vice President of Retail Operations, Group Vice President of Strategic Initiatives and multiple food category senior management positions before serving as the first female divisional president in VON’s 107-year history from 2012-2015.

Lori holds an honorary doctorate in Business from Colorado Mesa University and is a graduate of the USC Marshall School of Business’ Food Industry Executive Program.