Brendan Witcher, VP & Principal Analyst

Brendan Witcher

VP & Principal Analyst, Forrester Research

Brendan is a marketing and strategy analyst serving Digital Business Professionals. He is a leading expert on eCommerce business, consumer behavior and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline commerce industries, as well as vendors that help facilitate delivery of today's leading strategies and tactics in digital excellence. 

In his research, Brendan covers such topics as eCommerce forecasting and trends, customer experience management, personalization capabilities, consumer engagement strategies, omnichannel development and conversion optimization within verticals that include retail, CPGs, B2B, financial services, media, entertainment, hospitality and the public sector. Though he applies this knowledge to a wide variety of industries, he spends the majority of his time advising companies that are at the forefront of dealing with digital disruption. 

In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is routinely sought after for comments and insights by industry media such as CNBC, Bloomberg, CNN, PBS, Fox News, The Economist, Fortune, Forbes, Time, The Wall Street Journal and USA Today.