Craig Dubitsky, Friendly Founder

Craig Dubitsky

Friendly Founder, hello

Craig is the friendly founder of hello products, the world’s first naturally friendly™ oral care brand. hello is bringing performance and personality as well as ethics and aesthetics to the $40B global, daily-use category, and in the process, creating a brand that people don’t just use, they join. In record time, hello has become the fastest-growing oral care brand in the US, with it’s irresistible products now available in over 42,000 Food, Drug, and Mass retailers and online across the US, through hello’s D2C offering, and at your local dentist’s office via the largest distributor to the dental profession.

hello was named by Inc Magazine as one of the Best Places to Work, as well as to their Most Audacious list as “One of the 25 Companies That Are Changing the World.” In addition, Dubitsky himself was named to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers and doers, and by The Internationalist as one of the 100 Most Inspirational Marketers in the World. 

Prior to hello, Craig was co-founder and creative lead at eos products, founding board member at Method Products, and a strategic advisor to Seventh Generation, Boots, and to various Private Equity funds. Before making the move to entrepreneurial branded ventures, Craig was the London Metals Exchange Specialist at Citigroup, where he traded base metals and base metals derivatives.

Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging and people. Yes, he said people twice.