Martha Montoya, Founder & CEO

Martha Montoya

Founder & CEO, AGTools

With over 25 years of worldwide agricultural and supply chain experience appointedto the California Board of Agriculture and Food. Martha Montoya founded www.ag.tools a solution allowing farmers and food supply chain stakeholders make better decisions, increase profits, avoid waste and impact climate change.

Martha's career in the agricultural industry started while sourcing ingredients from the Americas to New Zealand, Australia and Thailand which provided her with the knowledge of the product from the source to delivery and ultimately becoming a leader in the industry, traveling while delivering projects beneficial for the supplier and customer on 4 continents. Dealing with humble and industrial farmers, government entities and sophisticated buyers in Europe, Russia and the United States, set up production lines of lettuce in Arizona and Mexico to the Netherlands, banana puree from Costa Rica to Australia, guided a peach crop from South Africa toEngland, worked on new Asparagus crops as well as Mangos from Peru for the USA or from India to England among many. Parallel work included social impact programssuch as government finance programs for women farmers in Mexico; bank low interest credit program in California for small organic farmers.

Martha has won the Machine Learning and Artificial Intelligence Microsoft award andIBM Entrepreneurship program among several for the creation of a Agtools a SaaS product (software as a service) to address the need of on time information for everyone on the supply chain from farm to buyers, fresh, ingredients and others to avoid waste and reduce carbon footprint. Through proprietary algorithms several industries besides supply chain stakeholders have embraced AGtools such as banking, insurance, logistics as they look to streamline losses. Martha has initiated aresearch study with UC Irvine Sociology and Anthropology departments to address understanding technology and farmers as we all join this globalization of agtech.

A child to educators for working and rural families, Martha began her professional career as a teacher of Chemistry, Biology and English in her native Colombia. Besides Martha’s formal education in Colombia she has done post graduate courses at University of Chicago, Tuck School of Business at Dartmouth, Stanford Entrepreneurial on Scalability and UC Davis Food, Ag & Health Entrepreneurship.