Doug Baker, VP Industry Relations

Doug Baker

VP Industry Relations, FMI

Doug Baker is a food retail industry relations vice president for the Food Marketing Institute where he facilitates professional, non-competitive collaboration among member communities across private brands, technology and asset protection issue areas.

In addition to his oversight of the private brands, Doug also leads FMI’s Technology and Asset Protection Communities, and joint industry initiative, SmartLabel. Prior to FMI, Doug began his career in the food retail industry in 1984 with Fry’s Food Stores. His 30+ years in food retail have included leadership roles at Fry’s (a division of Kroger), Kraft/Nabisco and Federated Foods with focuses on retail operations, consumer packaged goods and private brand development and marketing.