Doug Straton, Chief Digital Commerce Officer

Doug Straton

Chief Digital Commerce Officer, The Hershey Company

During his 25-year career, Doug has worked in successive roles in Marketing and Sales, leading to 15 years in General Management across North America, Central and Latin America, Europe and Asia. This has been across a variety of categories within the Mass, Premium and Prestige markets. He has helped build and sell a successful start-up and has held a variety of key strategic and operational roles with major multi-nationals such as Unilever, Louis Vuitton Moet Hennessy and L’Oréal. He is active on venture advisory boards and in industry events as a CPG thought-leader. 

Doug’s past eight years have been focused on Digital Marketing, Digital Commerce, and setting global Digital and Data-related strategies. This has included building very large and profitable Digital businesses while incubating innovation, establishing best practice and transforming company culture.  

For Hershey, Doug is leading the company’s future course with a holistic shopper-first digital framework that can be utilized across all retail ecosystems and fulfillment models, leveraging Hershey’s historically deep category thought leadership and experience. This includes setting corporate Digital and Data strategy and governance, leading the company’s transformation agenda, day-to-day general management of the Digital Commerce business, digital innovation, best practice, education, content marketing and management, CRM, paid and organic Search, commerce marketing and owned properties. 

In his personal life Doug is surrounded by his beautiful wife of 18 years, Michelle, and his son Miles. Doug enjoys travel, food and photography. He spends his free time in Woodstock, NY.