VP Data Strategy, 84.51°
Michael Wilhite leads 84.51°’s customer data strategy focused on developing the data portfolio and scaled data assets to drive capabilities across the Kroger ecosystem. He leads data science and product management teams responsible for the creation of science for derived data, supporting a wide range of needs from strategic planning to merchandising execution to personalization. He also leads exploration and evaluation of data partnerships for data innovation. A key aspect of his current role is leadership for the foundational platform of data and sciences services to drive Kroger customer experience and alternative revenue.
Prior to 84.51°, Michael served three years as General Manager of dunnhumby Ltd.’s India operations. He also played a critical role in growing dunnhumbyUSA’s domestic business and has the distinction of becoming the first dunnhumbyUSA employee after its launch in partnership with The Kroger Co. in 2003. He was instrumental in the development of sciences for customer feedback, customer-centric pricing, promotion planning and loyalty.
Michael spent five years with Convergys Corporation’s Knowledge Management Services group and rose to the level of Senior Manager of Analytical Services, partnering with Fortune 500 companies in the technology, telecom, and financial services verticals.
Michael obtained his doctorate in Social Psychology from the University of California Santa Barbara with an emphasis on decision-making processes, attitudes, and coping strategies. He graduated Summa Cum Laude from Wabash College in Indiana with a Bachelor’s degree in Liberal Arts.