Jim Cusson, President

Jim Cusson

President, Theory House

Jim Cusson is the leader and architect of Theory House, a creative agency with an expertise in retail innovation and marketing. He has been an integral part in supporting retail success for brands like Google, Pepsi, McCormick, Starbucks, Delta Faucet, Food Lion, The Fresh Market, and others. Among his early successes was convincing his client, Delhaize, to approve the world’s first scented billboard for its beef brand. More recently, his agency developed the retail communications for Google’s launch of Android One globally and Theory House has helped Delta Faucet bring a digital endless aisle to The Home Depot. Jim began his career in retail working as a cashier at ShopRite and continued this track upon graduating from Rutgers University as a sales representative for Keebler Cookies. He is recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies.” He has presented at the Shopper Marketing Conference & Expo, Retail Insights Southeast, Private Brand Summit, and has been named to the Faculty at The Path to Purchase Institute. He is often quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune, and Fox News.