Ken Fenyo, Consumer Markets Lead, Fuel By McKinsey

Ken Fenyo

Consumer Markets Lead, Fuel By McKinsey, McKinsey & Company

Ken Fenyo is a senior executive and advisor at companies ranging from startups to the Fortune 100. He has deep expertise in loyalty programs, e-commerce, personalized marketing, and customer analytics in the retail, consumer goods, and technology industries.

Ken leads Consumer Markets for Fuel By McKinsey, a new venture serving leading pre-IPO companies and their investors. Fuel accelerates growth by bringing together the McKinsey you know – deep industry knowledge and an unparalleled global network – and the McKinsey you don’t – vast start up experience and solutions specific to early and growth stage companies. He is particularly focused on helping consumer e-commerce, marketplace, subscription, and retail tech companies target new markets, acquire customers, and increase loyalty. 

Prior to McKinsey, Ken was CEO of YOU Technology, which he sold in 2014 to Kroger (NYSE: KR). Ken built the business into the retail industry’s largest digital coupon network, delivering over 1 billion digital coupon downloads to over 20 million shoppers at over 10,000 stores nationwide. YOU Technology’s clients included Kroger, Safeway, Sears, ShopRite, Giant Eagle, FreshDirect, P&G, General Mills, Pepsi, Kimberly-Clark, Kraft, Unilever, and many others. 

Before YOU Technology, Ken was Vice President, Loyalty at The Kroger Co., a $100 billion+ grocery retailer with over 2,500 stores, where he led loyalty programs, digital marketing, e-commerce, pricing strategy, and customer insights and analytics. While at Kroger, Ken created the industry’s first digital coupon program, launched the Kroger rewards loyalty program, re-launched Kroger’s consumer websites, and overhauled its $100 million personalized marketing program. 

Ken has degrees from Stanford University and Harvard Law School. Ken lives in the San Francisco Bay Area with his wife and three daughters.