2018 Speakers

Donald Fitzgerald, Group VP, Merchandising & Marketing

Donald Fitzgerald

Group VP, Merchandising & Marketing, Mariano's

Mr. Fitzgerald is currently Group Vice President, Merchandising & Marketing for Mariano’s since September 2016.  He was Group Vice President, Chief Marketing & Merchandising Officer from May 2014 to August 2016, Group Vice President, Chief Merchandising Officer from August 2012 to April 2014, and Group Vice President, Merchandising and Procurement from March 2008 to July 2012.  From February 2007 to February 2008, Mr. Fitzgerald served as Vice President, Sales and Marketing for Meijer Inc.’s Chicago division.  From 2005 to 2006, he was a partner with The Partnering Group.  From 1977 to 2005, Mr. Fitzgerald held various management positions at Dominick’s, where he was responsible for sales and merchandising activities, including pricing, category management, promotional planning and inventory replenishment. 

Don oversees all product procurement and placement and is responsible for the Merchandising strategies for the Mariano’s stores in the greater Chicago area.  Most recently, Don and his team have led the product assortment, pricing strategies and merchandising presentation decisions in Roundy’s conversion of stores in the Chicago market under the Mariano’s banner.  Mr. Fitzgerald’s marketing accountabilities are in the areas of pricing, loyalty card analytics, brand development and advertising for both Wisconsin and Illinois market banners.