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Advanced In-store Intelligence
Now it is possible to accurately analyze the journeys of your visitors from the store entrance to the checkouts transforming the outcome into actionable insights and optimize operational and strategic decisions.
When it comes to companies that have a firm understanding of consumer shopping habits and how to best utilize it in conjunction with an available landscape for any given retailers, few come close to Shoppermotion. The company has been helping retailers make use of their available space as well as providing valuable insights in real-time.
Speaking with the CEO Jorge Bueno, you start to get the sense that the future in this space it's not just about Big data but they aim to actually solve real problems for their clients “We support global retailers to better understand the behavior of their customers in their stores by means of a non-intrusive and proprietary customer monitoring technology. We determine behavioral patterns of consumers and provide business units with advanced customer-flow analytic.”
Not only do they deliver ROI analytics, which is used by retail managers but also work with powerful technology to deliver unmatched results to their clients while not intruding in the daily operations of the physical stores or compromising customer privacy in any way. This is not done in theoretical case studies but in real-world scenarios from lead retailers around the globe.
“Just recently we engaged in giving an overview on designing and planning new solutions for store fixtures, displays, and layouts. Our outlook to this was to perform a series of A/B testing of store designs to see which one performs better according to certain predefined behavioural indicators following which we rolled up these insights to similar stores. This was done by tracking changes in ROI and engagement after a category rebuilding, testing the performance of different aisles widths and the stopping power of new fixtures (freezers, etc.) and finally, measuring the waiting time reduction with self-service checkouts. Not only would this give a clear path by which the retail management can progress but also allows them to see how each change would affect their bottom line.”
But according to Shoppermotion, they go beyond just planning, organizing and optimizing physical store layout, they are also neck deep into in-store Marketing strategies and Category management. When asked about this Jorge replied “While advertising can bring customers to a store, it can also work from within the said store. Today most retailers realize how important in-store advertising can be to their bottom line. So it is now almost a necessity to measuring things like, how much traffic do TV spots or newspaper ads drive to the stores or related categories, ROI of in-store promotional signage and adjacent categories, plus discovering new cross-selling and promotional locations while at the same time benchmarking of ROI per category and store formats.”
He quickly drives the point home that building and managing a retail space isn’t something that can be ignored even after one has set up shop. It is a constant battleground where customers and retailers tussle for supremacy or in other words, the content of their wallet. To get to know more about this fascinating company and the work they do, visit https://shoppermotion.com or email email@example.com