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Prescriptive AI for Optimizing Total Customer Experience

Pristine is an advanced consumer science company that is laser focused on helping Supermarkets in “Growing Happy and Profitable Customers”.

We enable retailers to deliver optimal Product Choice, Price and Convenience for every Customer, every time

• by treating each customer individually; with synchronized actions for pricing, promotions and personalized offers
• by making shopping more convenient; with smarter in-store placement, tailoring assortment for each channel/store/home, and automated delivery/subscription
• by being proactive with accurate advance knowledge of upcoming demand of each household, item and store.
• By executing faster than their competition with automated recommendations based on highly scalable and predictive AI.

Pristine’s Experience

With 12 years in business, Pristine brings proven supermarket expertise, pioneering AI capabilities and tier 1 software engineering. Our team possesses over 300 years of Supermarket Marketing, Merchandising, Pricing, Consumer/Retail Data Science and Solutions experience.

With 10+ years invested in Machine Learning, Pristine is a specialist in forecasting consumer behavior and building self-learning recommendation engines for Assortment, Pricing, Promotions, Replenishment, Placement and Delivery. Our platform learns from 30 million new sales transactions, 10,000+ stores and 35 million Customers, every day.

Our clients include Ahold Delhaize, Giant Eagle, Shop Rite, Rite Aid, Fairway and AutoZone.

Solution Suite

Our solution platform helps retailers to achieve their customer growth, sales, margin and market share goals through better foresight. We forecast sales, margin, units, households and traffic with unparalleled accuracy. Leveraging our platform, Retailers synchronize their actions for assortment, replenishment, everyday prices, mass promotions, personalized offers and delivery, optimize their investments and deliver a consistent customer experience.

Our platform is based upon a single, unified data and analytics foundation, leverages a single integrated forecasting model and delivers synchronized merchandising recommendations.

Integrated Planning, Forecasting and Tracking

Provides Sales, Units, Margin Dollar (Gross and Net) and Traffic forecasts by week (both promotion week and fiscal week) for entire business (both base and promotions) up to 2 quarters into future.

• Forecasts Chain, Divisions/Regions, and Price Zones/Markets
• Forecasts total store, departments, categories, item groups and Items.
• Provides effectiveness measurement
• Re-forecasts remaining quarter after each week.

Integrated Everyday Price & Promtion Recommendations and Integrated Planning, Forecasting, Tracking

Provides optimized everyday price and promotion recommendations based on stated financial objectives, guidelines and retailer/vendor constraints. Provides comprehensive planning, management and workflow tool set, and comprehensive category analytics and competitive insights. Provides comprehensive sales calendar planning tools, promotion effectiveness measurement, and Deal Management capabilities.

• Includes Integrated Planning, Forecasting and Tracking.
• Forecasts alternative price and promotion scenarios
• Explains all price and promotion recommendations
• Provides item list and store list maintenance, user rights, audit trails, “management by exception” alert functionality, and store price file generation.
• Includes category analytics
• Recommendations include unadvertised multi-week TPRs, weekly ad placement and displays

Personalization Recommendations

Provides optimized Personalized recommendations, coordinated with planned Mass Promotions and Everyday prices. Household specific recommendations include Personalized circular, Personalized Pricing and Promotions, Personalized Auto Replenishment Offers, and Personalized Shopping Lists.

• Includes individual shopper visit and basket forecasts
• Includes the “Shopper Intelligence Repository” providing real time intelligence on each household.
• Includes shopping engagement trends and tracking insights.

Assortment and SKU Rationalization

Includes New Item Recommendations, SKU Rationalization Recommendations and In-store Placement Recommendations. It uniquely measures and considers the impact on your key households to sustain and grow their loyalty.

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