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I.Me.Mine: Machine-Learning Personalization For Grocers

The power of personalization

Today’s shoppers demand personalization. The vast majority of shoppers do not have the time nor the desire to sort through “one-size-fits-all” grocery circulars or website coupon galleries to find the items on discount that are individually relevant to them.

Savvy grocers are utilizing shopping history data to provide their shoppers with a more personalized experience. Not surprisingly, this commitment to true personalization is leading to greater shopper loyalty.

I.Me.Mine has built a next generation personalization platform for grocers that is both comprehensive and affordable. The digitally-driven platform delivers a personalized experience each-and-every day for enrolled shoppers.  In essence, the platform delivers a personalized marketing plan for each individual shopper; executed via machine learning. It delivers the right offers to the right shoppers at the right time and the right location can finally be executed.

I.Me.Mine’s personalization solution incorporates big data, machine-learning and omni-channel digital offer delivery to drive increased shopper engagement and dollar volume

“Organizations that turn data into insights are gaining competitive advantage through improved connections with consumers.” -The 2018 Data & Global Executive Study & Research Project: Massachusetts Institute of Technology

I.Me.Mine’s machine learning personalization platform turns data insights into actions; driving increased shopper engagement and “share-of-shopper”

Our platform and program has proven results, driving significant Return On Investment on a Gross Margin basis.

No two shoppers are alike

I.Me.Mine’s Customer Science provides a 360 degree view of each of your shoppers:

• Purchase History
• Time & Location Analytics
• Digital Interaction
• Supplemental Data Analytics

The platform delivers a personalized marketing plan for each enrolled shopper:

• Identifies & showcases the most individually relevant offers consistent with purchase history
• Identifies & showcases additional offers all throughout the store that are likely to be individually relevant
• Enhances the entire shopping experience on a personalized basis all along the path-to-purchase: At-home, on-the-go, in-store

Our platform leverages data analytics, proximity technology & machine learning

• Big Data: Leverage Purchase History Data as a key asset
• Universes Of Offers: Personal Deals, TPR’s, Ad features, coupons, etc.
• Time & Location Based Analytics: Travel patterns, time-of-day, proximity, etc.
• Machine Learning Personalization Engine: Better, faster, less expensive, unlimited capacity
• Omni-Channel Delivery Of Relevant Offers: The right offers to the right shoppers at the right time & place

Our core product is the Personal Circular® 

• Aggregates and showcases the most individually relevant offers each week
• Is extremely beneficial to shoppers in shopping trip planning
• The digital shopping list integrated across all digital channels: personal computer, tablet and mobile app
• The platform tracks savings and “points” etc.
• Integrated communication across multiple digital channels including personal computer, mobile app, tablet, email, text message, social media, and push notification

Proximity based personalization via mobile app further enhances shopper loyalty and shopper activation

• Has major impact in driving greater purchases while in store
• Delivers additional personalized offers in-store to drive basket size per visit
• Proximity offers are also delivered based on machine-learning; e.g. “what’s for dinner” offers at 3pm on a weekday
• These special personalized offers are delivered via Push Notification or Text Message
• The location based technology also tracks competitive store visits

Different “universes” of offers drive the personalization program

• “Personal Deals”
• Temporary Price Reductions
• Advertised Features
• Digital Coupons
• “What’s For Dinner
• Higher Margin Offers
• Threshold Offers
• Portfolio Events
• Total Store Program

The machine-learning technology can create each offer universe; and identify and showcase the most individually relevant offers from each offer universe.

THE RIGHT OFFERS TO THE RIGHT SHOPPERS AT THE RIGHT TIME, AND THE RIGHT PLACE

The program is highly customizable to address your specific needs

• Personal Pricing® 
• Segmentation
• “Proximity” Programs
• Shopper Engagement Monitoring
• Reward Points Programs
• Load to Card/ID Offers
• Pre-Loaded Offers

The program is designed to integrate seamlessly with existing POS & digital properties

• All elements of the cloud-based platform are designed to be “agnostic”; with seamless integration with all of the grocers’ existing properties.
• Platform components are a “bolt-on” to existing IT infrastructure (POS, Loyalty, etc.) with no significant integration challenges.
• The program will not require additional grocer headcount.
• The platform will help accelerate your business each-and-every day, adding “speed” to the process.

The Platform enables the grocer to know, understand and engage your shoppers at an entirely new level

Know your shopper

• Leverage data from loyalty, merchandising & POS
• Know shopper’s preferred communication channels
• Monitor interactions like emails, clicks, activations, and preferences
• Monitor shopper visits to your stores and to your competitor’s stores; infer what items may likely be purchased elsewhere

Understand your shopper

• Leverage machine learning to determine shopper insights
• Measure shopper loyalty and emotional engagement
• Monitor pattern analysis such as  pantry-loading and depletion rates
• Detect product associations & cross-effects so you can anticipate shopper needs
• Monitor basket size changes over time and visit frequency changes

Engage your shopper

• Highly customized, retailer branded, shopper portal & shopper apps
• Engage the shopper at home, on the go or in the store with location-awareness
• Leverage a wide universe of offers
• Make your shoppers feel more understood

The Analytics Dashboard tracks campaign performance…and via machine learning, leads to continuous improvement.

Marketplace results: I Me Mine’s Personalization program drives incremental sales and greater “share-of-shopper”

For more information regarding marketplace results, contact Alan Alexander directly at 520-548-4136.

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