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Precima is a global retail strategy and analytics company that provides data-driven solutions to retailers. By leveraging our deep analytics and machine learning, our cloud-based software solutions and extensive retail consulting expertise, we help grocery retailers strategically allocate merchandising and marketing resources to deliver on the promise of customer-centricity.

Precima Total Store Optimization allows you to optimize merchandising and marketing decisions across the entire store for all categories simultaneously, the same way your customer’s shop the store, helping you reach your overall comprehensive sales and margin goals. With the shopper at the center of your strategy, we help you define and operationalize category roles by using advanced analytics to understand customer behavior and recommend a balanced set of actionable price, promotion, assortment and customer marketing recommendations across your category and customer portfolio.  

We work with retailers to deliver and implement this strategic approach - beyond category management:

• Assortment Optimization
• Total Store Price Optimization
• Promotion Optimization
• Personalized marketing
• Supplier Collaboration
• Category and Shopper Insights

Precima is part of LoyaltyOne, an Alliance Data Fortune 500 Company. Precima's offices are in Toronto, The Netherlands, Chicago, and London. For more information: inquiries@precima.com. www.precima.com

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